Itamar RonenCEOItamar RonenCEO
Adv. Itamar Ronen is the CEO of Robus.
As the CEO of Robus, Itamar is responsible for all aspects of management, strategy and finance, with a central focus on the company’s business growth and development, human capital coordination, as well as client recruitment, organizational strategy development, and various types of business collaborations.
Furthermore, Itamar represents clients vis-à-vis ranking guides in Israel and abroad, assisting them positioning their firms among the leading firms in their respective fields.
Itamar holds vast professional experience and knowledge in the business management and business development fields. Before beginning his professional journey as a security advisor, and in parallel with his studies, Itamar managed a novel initiative in the renewable energy field. Itamar obtained a dual bachelor in Law (LL.B) and Business Administration (B.A.) from the Interdisciplinary Centre in Herzliya (IDC).
Itamar completed his legal internship at the Israel Shalev & Co. law firm which specializes in commercial litigation. Following his qualification, he joined the project finance and infrastructure department at Giza Zinger Even.
Itamar is a reserve captain in the Israeli navy, and has even served as the Israeli Navy Training School commander.
In his free time, Itamar likes to play football, tennis, swimming, sailing and all sea-related activities, and he even has an international skipper license.
Shira ReichBusiness Development Manager, LawFlexShira ReichBusiness Development Manager, LawFlex
Shira is the business development manager of the LawFlex initiative.
Her role entails managing all aspects of business development and marketing of LawFlex as well as identifying, sorting through and admitting lawyers into the minds database of the initiative.
Shira has accompanied the initiative from day one, ensuring a high level of professionalism, accepting no compromise. Under her watchful eyes, the initiative has grown in a substantial manner and today constitutes one of the most diverse and professional legal resource databases in the world.
Shira is a third year law student (LLB), specializing in government at the Interdisciplinary Centre in Herzeliya. As part of her studies, Shira is involved in the student council at the IDC and in general, if elections are involved in any manner, she’ll usually be involved.
In her free time, Shira expresses her creativity in all forms of writing, reading and excessive presence on social networks (really, she’s there all day).
Prior to joining Robus in August 2015, she worked at the Jewish Agency summer camps in the U.S. and mainly gained experienced babysitting. She also spent a short period of time (unsuccessfully) serving as a waitress (hello!).
Her army service was spent in the recruitment offices in Haifa as a psycho technical diagnostician. During her reserve duty, she spent many days at the recruitment offices in Jerusalem where she encountered many members of her youth group (the Tsofim) where she was active throughout the years as an instructor and a leader.
Shira speaks Hebrew and English with a snobbish accent at a mother tongue level. She was born in 1992 in Jerusalem and currently resides in Herzeliya.
Tali CalderonClient Relations ManagerTali CalderonClient Relations Manager
Adv. Tali Calderon is a portfolio manager and marketing consultant since 2016.
Tali provides assistance to law firms with respect to marketing, branding and business development, while emphasizing the individuality of each office. Tali believes that even in a highly competitive legal market, it is possible to differentiate between each and every law firm, and she assists her clients with a big smile and a close personal relationship together with professionalism and thinking outside the box.
Tali was admitted as a lawyer (2012) and worked in the real estate department of Epstein, Knoller, Humski, Osnat, Gilat, Tenenboim & Co., where she also completed her internship. Tali is a graduate of the Radzyner School of Law at the Interdisciplinary Center in Herzliya and holds a double degree in law (LL.B) and business administration (BA).
Tali has a background in marketing, business development and sales from a well-known high-tech company as well as DSNR, the online marketing company where she worked in a number of positions.
Tali's hobbies include shoe shopping (black is her preferred color but she also enjoys any other number of 50 shades of gray); she is a talented baker whose skills do not fall short of the renowned baker, Karin Goren (with a special emphasis on fluorescent colored birthday cakes). Since joining the Robus team, she has been diligently working out in the gym at least four times a week.
Tali successfully completed her military service in the highly prestigious 8200 intelligence unit, where she assumed multiple positions including in instructor roles. Tali was born in 1985, and currently resides in Ramat Poleg.
Roi RosemanLegal Marketing ConsultantRoi RosemanLegal Marketing Consultant
Roi is a member of the legal marketing and business development department at Robus.
Roi provides assistance to law firms - from niche boutique offices to the largest offices in Israel, delivering a full array of services in the areas of marketing and business development (Legal Marketing).
As part of his ongoing assistance, Roi also provides his various clients with ongoing consulting and assistance and assists law firms in designing forward-looking strategies, preparing marketing content for social networks and office websites, performs and drafting submissions for both Israeli and international rating guides, and in a completely objective way – is also a partner in fascinating marketing projects for other offices too.
Roi fell in love with the legal field while growing up in the city of Gedera. During his free time, while his friends were off on the playground, Roi immersed himself in watching recorded episodes of Ally McBeal and memorizing closing arguments from Boston Legal.
It was only natural that Roi became a law student and is on the way to obtaining his Master's degree in finance economics, a complex and unforgiving degree that few take on - and even fewer understand the meaning of.
In his spare time, you can find Roi hiking – climbing mountains and hills across Israel and around the world – as is expected from a former combat fighter and commander in a special forces unit of the IDF, taking pictures of views that one could only dream of and jumping high on the basketball court (and often watching it).
Roi was born in 1992 and currently lives in Herzliya, close to the IDC where he studies and loves (mainly because he mortgaged his internal organs to pay for his tuition).
Ido GoldbergHead of Legal TechIdo GoldbergHead of Legal Tech
Ido is head of the firm's Legal Tech department, and is among the founders of Tech&Law - Israel's first legal tech community.
In this capacity, Ido works to advance and develop the inevitable connection between technology and law. In this context, Ido regularly hosts legal-tech meet-ups, bringing together entrepreneurs – both Israeli and international – and lawyers. Moreover, Ido also frequently writes and publishes professional novel materials, and has positioned himself as a leading figure in the field of legal-tech in Israel.
In parallel to his work at the company, Ido is a second year student in the prestigious PPE (Philosophy, Politics, & Economics) program at Tel Aviv University.
In his free time, Ido is dedicated to his lifelong love for the Maccabi Tel Aviv Football Club, an is also a huge fan of television and cinema, and an avid motorcyclist.
Ido grew up in Ramat HaSharon and currently resides in Tel Aviv.
Zohar FisherFounderZohar FisherFounder
Adv. Zohar Fisher is the founder of the company Robus Legal Marketing, which he founded in 2010.
Zohar is one of the leading veteran strategy consultants in the field of legal marketing in the Israeli legal market and has a long standing (over ten years) reputation in the legal business development field.
Throughout the years, Zohar has acquired unprecedented professional experience and knowledge in closely and personally accompanying tens of law firms in Israel and abroad in arrange of organizational processes, branding campaigns, marketing, internet and media development.
Zohar has been lauded, not once as the “law firm whisperer, leading mergers between firms, wide strategic consulting initiatives and core processes in the legal market in Israel.
The extensive expertise he has gained, as well as his wide professional knowledge have respectively positioned Zohar as a sought after lecturer in the field of Legal Marketing in Israel, and he coordinates and delivers lectures and seminars in various forums, with particular emphasis on leading conferences of the Bar Association, continuing legal education programs and law firm management programs as well as to students at various universities. In this context, he lectures on a wide range of topics touching on marketing, branding, and business development of law firms.
Over the years, Zohar has expanded the activities of Robus to include a number of departments. Today, he leads a number of departments, with particular emphasis on mergers, foreign firms, the LawFlex initiative and the Legal Tech department. Prior to founding Robus, Zohar spent a number of years working in business development at a leading law firm in Israel. He is amongst the founding players in the strategic consulting, marketing and branding field in the Israeli legal market.
Zohar always brings a smile to his work, this, together with his professionalism and ability to provide honest criticism without embellishing the truth are his trademarks. These abilities have served him, not once, to deliver profound messages to law firms he has accompanied.
Zohar serves in a few roles, including:
- Founder of ILMA (Israeli Legal Marketing Association) – the main Israeli legal marketing organization which coordinates the legal marketing field in Israel and serves as a professional guide.
- Serves as the representative of the Israeli Bar Association in the American Bar Association.
- Serves as the Chairman of the international continuing legal education arm of the Israeli Bar Association.
- Serves as a director and external director in a number of companies.
Zohar completed his first degree in law (LLB) and government (BA) at the Interdisciplinary Centre in Herzeliya (IDC) and his second degree in Social Sciences for Managers (Executive MA) in a public and political leadership program at Tel Aviv University.
Beyond his studies, Zohar studied copyrighting and advertising at the Taltan School in Haifa, cinematography at the Hasifa school of the Open University and is a proud graduate of a Barman course and has even worked in this capacity both in Israel and Canada (long story… for another time… come for coffee and we can discuss).
Jackie DonnerLawFlex Founding PartnerJackie DonnerLawFlex Founding Partner
Adv. Jackie Donner Stokke is the founding partner of LawFlex.
Adv. Jackie Donner Stokke is the founding partner of LawFlex, a smart lawyer and entrepreneur, graduate of Oxford University, with significant experience spanning many years at some of the most prestigious firms worldwide, including the Freshfields law firm, and the Morgan Stanley investment firms.
Jackie was born in Durban in South Africa, part of a small close knit local Jewish community. Her connection to Judaism drove her make Aliya to Israel, complete full army service in the Israeli Air Force.
At a young age, Jackie realized that education is the key to success, and prior to founding LawFlex, the first Israeli legal resourcing initiative, Jackie obtained four degrees:
- Degree in Communications and Social Sciences from Tel Aviv University (2000)
- Degree in History and International Relations from the London School of Economics (2002)
- Masters Degree from Oxford University (2004)
- Legal Conversion Course (CPE) from the London School of Law (2005) and Legal Practice Course (LPC) (2006)
Jackie’s began her legal career in London following completion of her studies, at Freshfields and thereafter at the Morgan Stanley investment firm. Together with her husband who is originally Swedish, Jackie decided to realize her dream of building a home in Israel, and the two made Aliya to Israel. In the land of milk and honey, Jackie continued to develop her legal career and joined ERM (Epstein, Rosenblum Maoz & Co.) as an associate.
Jackie has three children: Ilay (6), Kayla (3) and Benjamin (1) who speak three languages – Hebrew, English and Swedish. Jackie shared her insights on motherhood in a radio program on Radio TLV1 and only allows those who have known her for years to address her by her full name- Jaclyn.
In 2015, Jackie joined forces with Adv. Zohar Fisher and together they founded LawFlex, an unprecedented initiative that today includes a huge database of independent lawyers and provides them with work opportunities at various law firms within Israel and abroad.
In her free time, Jackie enjoys diving without scuba equipment, and collecting shells and pearls. She sets these pearls in pendants and bracelets that she designs independently. Actually, since Jackie juggles her time between managing her successful company and three kids, she doesn’t have any free time, and as such, what’s written above is not relevant.
Achinoam HarelMarketing Director, LawflexAchinoam HarelMarketing Director, Lawflex
Achinoam is the Marketing Director of the LawFlex initiative.
Her role involves handling all aspects of marketing and advertising of LawFlex, including writing and managing marketing content on social networks, LawFlex's website and other media platforms.
Achinoam working towards a law degree (LL.B.) with an M.A. in Government at the Interdisciplinary Center Herzeliya, where she also takes part in the Honors Program.
As for hobbies – anything involving adrenaline and extreme sports works. Most of the time, when she's not working or studying, she'll be riding her off-road motorcycle and kitesurfing. You can read about her solo motorcycle journey through Africa here.
As a Liaison Officer for 5 years in the International Relations Department of the IDF, Achinoam worked with senior officers from around the world. She speaks Hebrew and English fluently.
Achinoam was born in Jerusalem, raised in the United Sates, in Maryland, and now resides in Givatayim.
Or BrigaLegal Marketing ConsultantOr BrigaLegal Marketing Consultant
Or is a member of the legal marketing and business development teams at Robus.
In this capacity, provides ongoing legal and business advice for law firms, including on topics relating to client recruitment, branding, business strategy development as well as other services needed to form a wide and supportive infrastructure for the firm’s activities. Moreover, Or conducts research regarding the application of technology in the legal arena, both in Israel and abroad, with a focus on cloud services.
Or is a dual bachelor student of Law (LL.B) and Government (B.A.) at the Interdisciplinary Centre Herzliya (IDC), and he completed his first year with distinction on the dean’s List. Or is curious and his curiosity is particularly evident in his joy of learning and beyond where he seeks to expand his horizons, particularly in the field of technology where he makes sure to carefully track the development of new gadgets.
Or is one of the founders of the “Olim Lemishpatim” project at the IDC law faculty, the purpose of which is to mentor and aid students for whom Hebrew is not their mother tongue. In addition, Or will be taking part in the prestigious ‘Tzvi Meitar’ program of the Tzvi Meitar Research Center for Law, Ethics and Technology.
Or began his professional career in the aviation security arena where he served in numerous management roles around the globe, including a two year stint in Hong Kong.
Or was born in 1989 in the northern city of Karmiel and currently resides in Herzliya.
Shelly ShapiroInternational DepartmentShelly ShapiroInternational Department
Shelly is a Legal Marketing Consultant in the International Department at Robus.
Her role includes introducing Foreign Law Firms to the Israeli market, and assisting them with the development and consolidation of their services in Israel.
Within the scope of her role, amongst Shelly’s services are supporting the activities and the marketing infrastructure of foreign firms in the Israeli market, with an emphasis on organizing and executing their seminars and conferences, and the introduction between the foreign law firms and various parties in Israel. Shelly assists foreign law firms with establishing their core operations in Israel through strengthening their business relationships with a variety of bodies, and more.
Shelly has excellent language skills and speaks no less than three languages (!): English and Hebrew at a mother-tongue level, and Spanish at a conversational level.
Following her Aliyah from New Jersey only 4 years ago, Shelly drafted to the IDF and served as a Coordination and Liaison Non-Commissioned Officer in the Coordination of Government Activities in the Territories unit.
Shelly is a Law and Business student at the Interdisciplinary Center Herzliya (IDC), and is involved in a volunteer program helping underprivileged communities, volunteers in the Student Union International Relations Department, and is involved in the Model United Nations Society in Israel. Amongst Shelly’s various hobbies, included are her love for Track & Field, with many achievements in various competitions, and her participation as a flute player in her high school orchestra (!).
Maya ZagagiBD Manager, the Consultancy DepartmentMaya ZagagiBD Manager, the Consultancy Department
Adv. Maya Zagagi is a Business Development and Account Manager in the Consultancy Department at Robus.
Maya began her professional legal career as an associate attorney at the commercial department of one of Israel’s leading law firms. In the scope of her work, Maya provided comprehensive ongoing legal counsel to hi-tech and start-up companies in a wide range of commercial and corporate aspects relating to their operations, counselled various types of corporations and independent investors through investment transactions and capital fund raising, and handled M&A's proceedings.
Following several years of legal and professional activity in the field of real estate (with a strong focus on the German market), Maya decided to switch over to the marketing side of the legal arena, where she joined the Consultancy Department at Robus as a Business Development Manager. As an IDC graduate – where Maya obtained an LL.B and a B.A. in Business Administration – and having specialised in marketing during her studies, the choice for Robus seemed only logical.
In the scope of her work at Robus, Maya leads law firms through the development and implementation of diverse legal marketing strategies, employing the tools appropriate and necessary for the firm to thrive and succeed, focusing on enhanced profitability and client recruitment and retention.
Maya provides her clients with comprehensive consulting services, innovative business tools and creative solutions, individually tailored to each and every client’s needs so as to realize the client’s goals on the road to success under the harsh conditions of the extremely competitive Israeli market.
Prior to her admittance to the Israel Bar Association, Maya served as a cabin crew member for El Al, in which capacity she paid highly frequent visits to some of the foremost fashion stores across Europe, North America, and other jaw-dropping tourist destinations, often arousing substantial envy among her (mostly female) colleagues.
Roi MakdasiHead of Consulting DepartmentRoi MakdasiHead of Consulting Department
Adv. Roi Makdasi is the head of the Consulting Department at Robus and one of the leading and most seasoned legal marketing experts in Israel.
For many years, Roi has been advising law firms in Israel- huge firms as well as quality boutique firms, advising them in marketing, branding and business development matters.The ongoing consulting that Roi provides is defined by (almost) complete devotion to his clients along with deep knowledge and familiarity with the real needs of the law firms that he accompanies, curated personally to the marketing and branding needs of the firm based on the specifics of the firm and the applicable practice areas.
Roi approaches his role from a place of true will and high motivation to help and advance the firm. His wide familiarity with the legal market as well as his professional experience in the field has helped Roi lead successful branding campaigns for both large firms and boutiques.
Roi's wide professional knowledge and the reputation he has acquired in the world of legal marketing have resulted in Roi being a sought after lecturer in the field. As such, Roi presents lectures on legal marketing to lawyers in various forums. Roi completed his first degree in law (LLB, 2007) and a second degree in economics and business management (MA, 2009), both from Westminster in London, England. Roi is a lawyer who has been licensed since 2011. His expertise is commercial law. Prior to joining Robus, Roi worked as a lawyer in a commercial law firm where he advised hi-tech companies for more than a year.
Roi speaks, English (after all, he did complete both his first and second degree in London), Hebrew (he understands and mumbles) and French (only curses and when he is spoken about).
Roi is the proud owner of the company mascot- the head of collections at the company (“Joan”) Beyond his role as the head of the Consulting department at Robus, Roi is also responsible for ensuring (often by imposition) that the color green is dominant within the office.
You will often find him yelling, “Yellow is not a color, it’s a plague. You’ll only find Maccabi in Haifa.” For the avoidance of doubt, we are talking about a love lacking compromise (or sense) of the football team, Maccabi Haifa. A short video, to impress upon you the extent of Roi’s love can be viewed here.
Dor KatzLegal Marketing ConsultantDor KatzLegal Marketing Consultant
Dor is a member of the legal marketing and business development team at Robus.
In the context of his work, Dor provides law firms an array of services in the marketing, branding and business development fields, including amongst others ongoing business advice, building and curating of marketing and branding strategy, writing and managing marketing content on various platforms, preparing and submitting ranking guide applications in Israel and abroad.
As such, Dor represents clients vis-à-vis various ranking guides as well as media and other platforms in the public relations arena. During his tenure at the company, Dor has developed a wide network of professional contacts and resources that aids in the development of immediate and flexible solutions – both business wise and marketing wise - in a matter that’s curated to the purposes and needs of the client.
Dor is a fourth year law (LL.B) and business (B.A) student at the Interdisciplinary Centre Herzliya (IDC). Dor has chosen to enrich his studies by taking on a management role in a volunteer program called “Tzemach” (Zionism, Leadership and Education) as well as the prestigious program “Nova” (Management and Academia in the service of the Community) where he gained business consulting experience.
In his free time, Dor is a huge fan of all things culinary and has a fine palate, whether as a patron or chef, and the creativity which defines him enables him to surmount obstacles within the kitchen and outside its boundaries, and only adds to the bravery of the veteran paratrooper.
Dor was born in 1990 in a city north of Karmiel and currently lives in Tel Aviv.
Danielle Visoli CohenClient Relations ManagerDanielle Visoli CohenClient Relations Manager
Adv. Danielle (Shir) Visoly Cohen has been a client relations manager at Robus since 2015.
In this capacity, Danielle provides an array of services to clients, including business development and marketing and strategy consultancy to a wide range of law firms in Israel. Among the services she provides are:
- Writing business and marketing content
- Preparing applications for Israeli and international ranking guides
- Accompanying firms in the creation of websites
- Managing social networks
- Creating newsletters
- Founding and developing events and marketing conferences
- Building marketing strategies that are tailor-made to the client’s needs
During her free time, Danielle enjoys researching trends in the fields of fashion, design and photography, as well as action movies. Besides, rumor has it she is willing to sell her soul for a particularly delicious bowl of pasta.
After completing her legal studies, Danielle began her professional career as an intern in the financial department at the State Prosecutor's Office. Danielle completed her first degree in law (LL.B) at the Hebrew University in 2011 and has been a licensed attorney since 2013.
Danielle was born in Miami, U.S in 1988 and moved to Israel in 1995.
Noam YahavLegal Marketing ConsultantNoam YahavLegal Marketing Consultant
Noam is a member of the Legal Marketing and Business Development teams at Robus.
Noam Yahav volunteers his special skills to the legal marketing and business development teams at Robus through his intellectual, creative, interpersonal, and original abilities. Although Noam was born in Israel, he grew up in Amsterdam. There he acquired the art of brewing beers and his love for Amsterdam Football Club (AFC Ajax).
Noam is not only able to choose the tastiest and most appropriate beer for any given occasion or pairing, but following his tenure as a barman in Israel and abroad, he runs seminars, courses and classes on all topics related to beer, the brewing thereof and its acquisition. All of this is ofcourse done, whilst listening to blues and blues-rock in the background.
In addition, Noam surrounds himself with socio-political activities through membership in the Quality of the Government movement and volunteering to help the underprivileged in court.
Noam speaks Hebrew, English and Dutch. Noam returned to Israel to serve in the Israeli Armored Corps.
Today, Noam resides in Tel Aviv and is a dual degree student of law and government at the Interdisciplinary Centre in Herzeliya (IDC) where he is studying with Tamar who recruited him to Robus.
Noam’s professional, caring and gentle demeanors ensured his easy and swift assimilation at Robus.
JunHead of CollectionsJunHead of Collections
Jun Makdasi serves as the company mascot and is responsible for collections at the firm.
Jun has significant experience in running after toys, balls and all things that are thrown in the air. This experience has resulted in her excelling in sprinting and jumping and in causing her owner to be super exhausted.
Jun is characterized by her unyielding commitment to her owner and by her unending energy that always wants to go on a walk, chase a ball or simply play and pull a rope. She loves dogs, human beings and even more than that, she loves children and babies, and has served, not once, as a committed and reliable baby-sitter. Jun's favourite Jun is green and as such she is equipped with a collar, belt, toys, blanket, bandana, pillow and bed in the color green. Although she is color blind, she hates the color red and yellow and refuses to let anything in these colors into her house.
From the beginning of her tenure at the company, Jun has lead the fight against the “Dangerous Dogs” law that prohibits her from entering certain dog parks and parks in general, and which requires her to wear a muzzle every time she leaves her house, as well as all the other various limitations that are imposed on her by the law.
Jun leads the campaign that states that imposition of blame on a biting dog is equivalent to placing blame on a car in a traffic accident event. In both cases the human element is responsible and should deal with the consequences. Jun explains that all research and every scientific article to this day has determined that the type of dog does has got no significant effect, nor is there a type of dog that is more dangerous than another.
Jun asks everyone that the next time that they hear that a dog is a “Pitbull” to remember that you ought not judge a dog by his type and to remember that there is no such thing as a bad dog, only bad owners.
Tamar SacerdotiHead of The International DepartmentTamar SacerdotiHead of The International Department
Tamar has managed the International Department at Robus since 2015.
Her role includes providing expansive services to foreign lawyers wishing to expand their services in Israel. Tamar often serves as an unimpeachable source with respect to their first steps in the complex Israeli market. Amongst the many activities and services that she provides are:
- Accompanying foreign lawyers in their first steps into the Israeli market
- Writing marketing material that is directed towards the Israeli market.
- Creating and developing seminars and conferences especially for foreign lawyers.
- Business development and legal marketing services.
- Preparing and submitting legal ranking guide applications for Israeli and international ranking guides.
Despite her gentle appearance, Tamar is an avid fan of the Michigan Wolverines, the Michigan football team with whom she grew up before her Aliyah to Israel in 2010.
In addition, Tamar is a proud owner of an especially impressive collection of vinyl records, including a few hundred records from the 60’s and up to the current day.
Prior to her academic studies, Tamar served as an officer in the international communications unit of the IDF taking advantage of her language skills: mother tongue English and Hebrew and conversational Italian.