Lee Goldberg ZaidmanCOO of LawFlexLee Goldberg ZaidmanCOO of LawFlex
Adv. Lee Goldberg Zaidman is the COO of LawFlex.
Lee is responsible for all aspects of management and development of LawFlex in Israel and overseas, including enhancing the service provided to clients, managing our pool of lawyers, and handling operations with law firms and business entities in order to, among other things, promote and establish the status of LawFlex as market leader in the Legal Resourcing field.
Lee believes that the success of the company lies in the quality of its members, and approaches every process with a desire and belief in achieving a tailor-made solution fitted perfectly to our customers and their needs.
Lee joined LawFlex after returning from a seven-year stay in England. Whilst in London, she worked for the prestigious law firm Berwin Leighton Paisner, where she dealt, among other things, with financial risk regulation and hedge funding. Lee completed her L.L.,M. cum laude at the University College London. In conjunction with her studies, Lee worked as a research assistant to the Director of the University of Oxford Centre for Competition Law and Policy.
Lee also holds a bachelor's degree in Law and Business Administration (specializing in Marketing) from the Interdisciplinary Center Herzliya. She is married + 2 and lives in Ramat Hasharon, likes to sketch, addicted to Spotify and Netflix binge-watching.
Bella LitvinovClient Relations ManagerBella LitvinovClient Relations Manager
Bella Litvinov is a Client Manager and Marketing Consultant
Adv. Bella Litvinov is a client manager at Robus, and serves, among others, as a legal marketing consultant for law firms.
Bella is a qualified lawyer, after having completed her internship in one of Israel's leading boutique law firms in the field of intellectual property, where she worked on complex cases ranging from litigation - to technology - to intellectual property.
In her position as client manager, Bella assists law firms with respect to branding, marketing and business development by using professional tools within the innovative business market, while emphasizing the uniqueness of each law firm, providing professional guidance with a warm personable approach.
As part of her role, Bella is involved in planning and developing strategies in the field of legal marketing, through the use of various tools and thinking outside the box, aimed at increasing the firm’s profit margins, recruiting new clients and maintaining the current ones.
As a Kibbutz native who was educated in the western part of the Negev (South region of Israel), she commutes to Tel-Aviv every morning while remaining loyal to the south, both as a graduate of the Sapir Academic College Law school, and as proud resident of the Negev (and has developed an impressive skill for dodging rockets).
Bella spent her military service in blue uniform, serving in the Israeli Police Force in a variety of positions, including in the field of spokesmanship and training.
In her free time, Bella enjoys 'binge' watching on American TV series and reality shows, and makes sure to keep up her intensive exercise at least twice a week.
Edo Bar-GilHead of Legal Operations at LawFlexEdo Bar-GilHead of Legal Operations at LawFlexEdo is the head of Legal Operations Solutions at LawFlex, bringing the revolution of designed legal-business solutions to Israel. Edo has unique skill-set and vast accumulated experience to provide unique re-design services for in-house teams, making legal - a partner to business. Edo and his team employ a creative, pristine and pro-active approach to achieving efficiency consistently and bespoke consulting services to General Counsels (GC’s), CEO’s and other decision makers, with regards to the legal sector. Edo is considered a guru in the field, frequently lecturing and writing about the topic, both in Israel and internationally. His unique approach to legal operations has brought new energy to the field and robust debate has arisen around Edo’s five pillars. Prior to joining LawFlex, Edo held leading roles in the Israeli legal sector-
• Former General Counsel of AppsFlyer, one of the most prominent and fast growing companies in Israel. Edo built the legal department from scratch, structuring it in line with the principles of the ‘five pillars’..
• Former Chief Legal Counsel for SundaySky, an Israeli startup that became a multi-national company, with a global presence.
• Former legal counsel at Orange, one of the world’s largest telecommunications companies, where he managed legal issues relating to finance, IT, procurement technologies and innovations. This was his field school experience in legal operations.
• Former attorney at the Israeli law firms of Tadmor Yuval Levy & Co. and Pearl Cohen, specializing in Hi-Tech, M&A, Multi National and Complex Transactions, Cross - Cultural Negotiations and Commercial Law.Edo holds a LL.B (magna cum laude) from Tel Aviv University and he is a certified Professional International Business Negotiator (the Israeli ‘Technion’). Edo specializes in multi-national cross-cultural negotiations and teaches negotiation for CEOs, sales persons, start-ups and other companies. He is fluent in both Hebrew and English.
Ariel LeviInternational Department ConsultantAriel LeviInternational Department Consultant
Ariel is a consultant in Robus’ International Department.His role includes providing a wide range of services to international law firms and individual lawyers looking to expand their services in Israel. Some of the many activities and services that he provides include:
- Accompanying international law firms in their first steps into the Israeli market.
- Writing, translating and preparing marketing material directed towards the Israeli market.
- Conducting and developing seminars and conferences tailored for international law firms.
- Researching and writing about the international legal market.
- Business development and legal marketing services.
Zohar FisherFounderZohar FisherFounder
Adv. Zohar Fisher, founder of Robus Legal Marketing.Zohar is one of the leading veteran strategy consultants in the field of legal marketing in the Israeli legal market, and has experience and well know reputation of more than a decade in the legal business development field.
- Founder of ILMA (Israeli Legal Marketing Association) – the main Israeli legal marketing organization which coordinates the legal marketing field in Israel and serves as a professional guide
- Serves as the representative of the Israeli Bar Association in the American Bar Association
- Serves as the Chairman of the international continuing legal education arm of the Israeli Bar Association
- Serves as a director and external director in a number of companies
Maya ZagagiBD Manager, the Consultancy DepartmentMaya ZagagiBD Manager, the Consultancy Department
Adv. Maya Zagagi is a Business Development and Account Manager in the Consultancy Department at Robus.
Maya began her professional legal career as an associate attorney at the commercial department of one of Israel’s leading law firms. In the scope of her work, Maya provided comprehensive ongoing legal counsel to hi-tech and start-up companies in a wide range of commercial and corporate aspects relating to their operations, counselled various types of corporations and independent investors through investment transactions and capital fund raising, and handled M&A's proceedings.
Following several years of legal and professional activity in the field of real estate (with a strong focus on the German market), Maya decided to switch over to the marketing side of the legal arena, where she joined the Consultancy Department at Robus as a Business Development Manager. As an IDC graduate – where Maya obtained an LL.B and a B.A. in Business Administration – and having specialised in marketing during her studies, the choice for Robus seemed only logical.
In the scope of her work at Robus, Maya leads law firms through the development and implementation of diverse legal marketing strategies, employing the tools appropriate and necessary for the firm to thrive and succeed, focusing on enhanced profitability and client recruitment and retention.
Maya provides her clients with comprehensive consulting services, innovative business tools and creative solutions, individually tailored to each and every client’s needs so as to realize the client’s goals on the road to success under the harsh conditions of the extremely competitive Israeli market.
Prior to her admittance to the Israel Bar Association, Maya served as a cabin crew member for El Al, in which capacity she paid highly frequent visits to some of the foremost fashion stores across Europe, North America, and other jaw-dropping tourist destinations, often arousing substantial envy among her (mostly female) colleagues.
Tehilla GoldbergOffice ManagerTehilla GoldbergOffice Manager
Tehilla Goldberg is the office manager at Robus.
As part of her role, she is responsible for the administration, management and operation of the office. Tehilla is an economist by trade and has many years of professional knowledge and experience in management, economic and administrative roles in many companies in the Israeli market. For most of her positions, she was in the economics department in well known corporations such as, Elite, Vita, Middle-East Pipes, Meir Hospital, and held positions in management and headquarters in well-known software companies and the educational network, Da'at.
Outside of working hours, Tehilla is as a sports enthusiast, from Pilates to long walks in the park. Her family and friends call her a book worm. What Tehilla loves most is travelling around the world, partly because cooking is not her strong point and travelling gives her an opportunity to eat outside the home.
Tehilla has a BA in Economics and Statistics from Bar-Ilan University. She speaks Hebrew and English fluently and has a strong understanding of management and control software. Tehilla is happily married with four wonderful children and lives in Givat Shmuel.
Or Bakaihead of legal-tech departmentOr Bakaihead of legal-tech departmentOr is the head of the Legal Technology Department at Robus. His role includes serving as a legal-tech expert, assisting law-firms and in-house departments in implementing technological processes. In addition, Or delivers legal tech lectures and give business development services such as assisting Israeli legal tech startups connect to potential investors. Amongst the services he provides are:
- Business development, strategy advising and accompanying of clients.
- Connecting between law-firms and legal-tech companies.
- Analysis and customized implementation of technological processes
- Creating and developing of legal-tech seminars and conferences.
JunHead of CollectionsJunHead of Collections
Jun Makdasi serves as the company mascot and is responsible for collections at the firm.
Jun has significant experience in running after toys, balls and all things that are thrown in the air. This experience has resulted in her excelling in sprinting and jumping and in causing her owner to be super exhausted.
Jun is characterized by her unyielding commitment to her owner and by her unending energy that always wants to go on a walk, chase a ball or simply play and pull a rope. She loves dogs, human beings and even more than that, she loves children and babies, and has served, not once, as a committed and reliable baby-sitter. Jun's favourite Jun is green and as such she is equipped with a collar, belt, toys, blanket, bandana, pillow and bed in the color green. Although she is color blind, she hates the color red and yellow and refuses to let anything in these colors into her house.
From the beginning of her tenure at the company, Jun has lead the fight against the “Dangerous Dogs” law that prohibits her from entering certain dog parks and parks in general, and which requires her to wear a muzzle every time she leaves her house, as well as all the other various limitations that are imposed on her by the law.
Jun leads the campaign that states that imposition of blame on a biting dog is equivalent to placing blame on a car in a traffic accident event. In both cases the human element is responsible and should deal with the consequences. Jun explains that all research and every scientific article to this day has determined that the type of dog does has got no significant effect, nor is there a type of dog that is more dangerous than another.
Jun asks everyone that the next time that they hear that a dog is a “Pitbull” to remember that you ought not judge a dog by his type and to remember that there is no such thing as a bad dog, only bad owners.
Itamar RonenCEOItamar RonenCEO
Adv. Itamar Ronen is the CEO of Robus.
As the CEO of Robus, Itamar is responsible for all aspects of management, strategy and finance, with a central focus on the company’s business growth and development, human capital coordination, as well as client recruitment, organizational strategy development, and various types of business collaborations.
Furthermore, Itamar represents clients vis-à-vis ranking guides in Israel and abroad, assisting them positioning their firms among the leading firms in their respective fields.
Itamar holds vast professional experience and knowledge in the business management and business development fields. Before beginning his professional journey as a security advisor, and in parallel with his studies, Itamar managed a novel initiative in the renewable energy field. Itamar obtained a dual bachelor in Law (LL.B) and Business Administration (B.A.) from the Interdisciplinary Centre in Herzliya (IDC).
Itamar completed his legal internship at the Israel Shalev & Co. law firm which specializes in commercial litigation. Following his qualification, he joined the project finance and infrastructure department at Giza Zinger Even.
Itamar is a reserve captain in the Israeli navy, and has even served as the Israeli Navy Training School commander.
In his free time, Itamar likes to play football, tennis, swimming, sailing and all sea-related activities, and he even has an international skipper license.
Shay Ben ZimraThe International DepartmentShay Ben ZimraThe International DepartmentShay joined the International Department at the beginning of 2019. Shay’s role includes providing a wide range of services to international law firms and attorneys looking to expand their services and clientele in Israel, as well as services to Israeli law firms looking to expand their international practice. Some of the many activities and services that he provides include:
- Accompanying international law firms in their first steps into the Israeli market;
- Writing, translating and preparing marketing material directed towards the Israeli market;
- Conducting and developing seminars and conferences tailored for international law firms;
- Researching and writing about the international legal market;
- Business development and legal marketing services.
Jackie DonnerLawFlex Founding PartnerJackie DonnerLawFlex Founding Partner
Adv. Jackie Donner is the founding partner of LawFlex.Adv. Jackie Donner is the founding partner of LawFlex, the first legal outsourcing company, based in Israel. Jackie is a graduate of the London School of Economics and Oxford University. Prior to founding LawFlex, she had many years of experience working at some of the most prestigious firms worldwide, including Freshfields Bruckhaus Deringer, and Morgan Stanley. Jackie was born in Durban, South Africa and made Aliyah with her family to Israel. After her army service, Jackie moved to London where she studied and then worked as a solicitor. After 13 years in London, Jackie returned to Israel with her Swedish husband, and continued to develop her legal career as an associate at ERM (Epstein, Rosenblum Maoz & Co.). Jackie has three children, Ilay, Keila, and Benjamin, who speak three languages – Hebrew, English and Swedish. Jackie shared her insights on motherhood hosting a radio program on Radio TLV1 and only allows those who have known her for years to address her by her full name - Jacqueline. In 2016, Jackie joined forces with Adv. Zohar Fisher and together they founded LawFlex, an initiative that tapped into the quirk in the Israeli legal market, saturated with talented lawyers from around the world. LawFlex fast grew to becoming a global center for outsourcing legal work. In her free time, Jackie enjoys diving without scuba equipment, and collecting shells and pearls. She sets these pearls in pendants and bracelets that she designs independently. Actually, since Jackie juggles her time between managing her company and three kids, she has no free time, and as such, the pearls are on hold.
Tamar SacerdotiHead of The International DepartmentTamar SacerdotiHead of The International Department
Tamar has managed the International Department at Robus since 2015.
Her role includes providing expansive services to foreign lawyers wishing to expand their services in Israel. Tamar often serves as an unimpeachable source with respect to their first steps in the complex Israeli market. Amongst the many activities and services that she provides are:
- Accompanying foreign lawyers in their first steps into the Israeli market
- Writing marketing material that is directed towards the Israeli market.
- Creating and developing seminars and conferences especially for foreign lawyers.
- Business development and legal marketing services.
- Preparing and submitting legal ranking guide applications for Israeli and international ranking guides.
Despite her gentle appearance, Tamar is an avid fan of the Michigan Wolverines, the Michigan football team with whom she grew up before her Aliyah to Israel in 2010.
In addition, Tamar is a proud owner of an especially impressive collection of vinyl records, including a few hundred records from the 60’s and up to the current day.
Prior to her academic studies, Tamar served as an officer in the international communications unit of the IDF taking advantage of her language skills: mother tongue English and Hebrew and conversational Italian.
Shoshana TurnerLegal Marketing ConsultantShoshana TurnerLegal Marketing ConsultantShoshana joined Robus in early 2019, contributing her skills to the legal marketing and business development teams at Robus through her intellectual, creative, interpersonal, and original abilities. Shoshana was born in Canada and speaks fluent English and Hebrew, but also has roots in Asia. Shoshana is studying at the Interdisciplinary Center (IDC) in Herzliya, completing a double-major in Law (LL.B) and Government, Diplomacy and Strategy (B.A). in addition to her studies Shoshana volunteers for numerous community charities. Shoshana was raised in Jerusalem and served for two years in the Ministry of Foreign affairs where she served in the Protocol department. During her free time, she enjoys traveling, eating and tasting new foods, spending time at the beach and is a pretty good tennis player.
Roi MakdasiHead of Legal MarketingRoi MakdasiHead of Legal Marketing
Adv. Roi Makdasi is the head of the Legal Marketing Department at Robus and one of the leading and most seasoned legal marketing experts in Israel.For many years, Roi has been advising law firms in Israel- huge firms as well as quality boutique firms, advising them in marketing, branding and business development matters. The ongoing consulting that Roi provides is defined by (almost) complete devotion to his clients along with deep knowledge and familiarity with the real needs of the law firms that he accompanies, curated personally to the marketing and branding needs of the firm based on the specifics of the firm and the applicable practice areas. Roi approaches his role from a place of true will and high motivation to help and advance the firm. His wide familiarity with the legal market as well as his professional experience in the field has helped Roi lead successful branding campaigns for both large firms and boutiques. Roi's wide professional knowledge and the reputation he has acquired in the world of legal marketing have resulted in Roi being a sought after lecturer in the field. As such, Roi presents lectures on legal marketing to lawyers in various forums. Roi completed his first degree in law (LLB, 2007) and a second degree in economics and business management (MA, 2009), both from Westminster in London, England. Roi is a lawyer who has been licensed since 2011. His expertise is commercial law. Prior to joining Robus, Roi worked as a lawyer in a commercial law firm where he advised hi-tech companies for more than a year. Roi speaks, English (after all, he did complete both his first and second degree in London), Hebrew (he understands and mumbles) and French (only curses and when he is spoken about). Roi is the proud owner of the company mascot- the head of collections at the company (“Joan”) Beyond his role as the head of the Consulting department at Robus, Roi is also responsible for ensuring (often by imposition) that the color green is dominant within the office. You will often find him yelling, “Yellow is not a color, it’s a plague. You’ll only find Maccabi in Haifa.” For the avoidance of doubt, we are talking about a love lacking compromise (or sense) of the football team, Maccabi Haifa. A short video, to impress upon you the extent of Roi’s love can be viewed here.
Keshet Berko ArbibeLegal Marketing ConsultantKeshet Berko ArbibeLegal Marketing Consultant
Keshet is a member of the Legal Marketing and Business Development teams at Robus.Keshet applies a great deal of attention to details, and stands out for being a creative and original thinker. She is responsible for writing legal content taking into account the client’s particular strengths and personality, the media type, and the relevant market conditions, at any given moment. Keshet majors in Law (LL.B) and in Psychology (B.A) at the IDC Herzliya. Keshet’s background is as an officer in Israel's elite intelligence units. She was released from the IDF after 4 years of service working in the intelligence corps, stationed in the field as well as in headquarters. First, Keshet was as an analyst in the Northern Command and subsequently an officer based at the Gaza division and in the Southern command. Keshet is an expert in world Jihad and particularly on ISIS in the Sinai Peninsula. She was responsible for preparing an evaluation of the situation in this region, which included predictions for the future and that was relied upon by different decision makers. Following her release from the IDF, she worked at Israel's defense office as an analyst on security projects. Keshet speaks Hebrew and English. Keshet enjoys watching documentaries on Netflix and loves dogs- she has a cute dog of her own named Coco.
Yaara DeitcherClient ManagerYaara DeitcherClient ManagerAdv. Yaara Deitcher is a client manager at Robus.
Noam YahavLegal Marketing ConsultantNoam YahavLegal Marketing Consultant
Noam is a member of the Legal Marketing and Business Development teams at Robus.
Noam Yahav volunteers his special skills to the legal marketing and business development teams at Robus through his intellectual, creative, interpersonal, and original abilities. Although Noam was born in Israel, he grew up in Amsterdam. There he acquired the art of brewing beers and his love for Amsterdam Football Club (AFC Ajax).
Noam is not only able to choose the tastiest and most appropriate beer for any given occasion or pairing, but following his tenure as a barman in Israel and abroad, he runs seminars, courses and classes on all topics related to beer, the brewing thereof and its acquisition. All of this is ofcourse done, whilst listening to blues and blues-rock in the background.
In addition, Noam surrounds himself with socio-political activities through membership in the Quality of the Government movement and volunteering to help the underprivileged in court.
Noam speaks Hebrew, English and Dutch. Noam returned to Israel to serve in the Israeli Armored Corps.
Today, Noam resides in Tel Aviv and is a dual degree student of law and government at the Interdisciplinary Centre in Herzeliya (IDC) where he is studying with Tamar who recruited him to Robus.
Noam’s professional, caring and gentle demeanors ensured his easy and swift assimilation at Robus.
Tali CalderonClient Relations ManagerTali CalderonClient Relations Manager
Adv. Tali Calderon is a portfolio manager and marketing consultant since 2016.Tali provides assistance to law firms with respect to marketing, branding and business development, while emphasizing the individuality of each office. Tali believes that even in a highly competitive legal market, it is possible to differentiate between each and every law firm, and she assists her clients with a big smile and a close personal relationship together with professionalism and thinking outside the box. Tali was admitted as a lawyer (2012) and worked in the real estate department of Epstein, Knoller, Humski, Osnat, Gilat, Tenenboim & Co., where she also completed her internship. Tali is a graduate of the Radzyner School of Law at the Interdisciplinary Center in Herzliya and holds a double degree in law (LL.B) and business administration (BA). Tali has a background in marketing, business development and sales from a well-known high-tech company as well as DSNR, the online marketing company where she worked in a number of positions. Tali's hobbies include shoe shopping (black is her preferred color but she also enjoys any other number of 50 shades of gray); she is a talented baker whose skills do not fall short of the renowned baker, Karin Goren (with a special emphasis on fluorescent colored birthday cakes). Since joining the Robus team, she has been diligently working out in the gym at least four times a week. Tali successfully completed her military service in the highly prestigious 8200 intelligence unit, where she assumed multiple positions including in instructor roles. Tali was born in 1985, and currently resides in Ramat Poleg.
Sapir LevyLegal Marketing ConsultantSapir LevyLegal Marketing Consultant
Sapir is a member of the Legal Marketing and Business Development team at Robus. Provides her clients holistic and continuous consulting services, including branding, marketing, strategic business planning, gaining and retaining clients.
Sapir is double majoring in Law (LL.B) and Business Management (B.A) at IDC Herzliya. In addition to her studies, Sapir volunteers with the Ladies Circle organization, an international, non-profit organization which assists people in need.
Her sensitivity to society began with her military service as a social worker in the 900th "Kfir" Brigade, during which she helped recruits and soldiers of the Brigade to finish their military service, fulfill themselves and contribute to Israel.
Sapir holds extensive experience in the field of marketing, which she has accumulated while working in Israel and abroad. In order to deepen her knowledge, she joined the "Sales Club" at IDC, where she learns to develop her skills, and gathers new tools in the field.
Today, while she divides her time between work and intensive studies, Sapir, misses the days when she traveled to 11 countries in South and Central America. A journey of about seven months, that at her last stop – Cuba - her mother joined her, and together they went back in time, traveling without technology, a complete disengagement from the outside world.
Sapir's main hobby is scuba diving; she holds two dive stars and dives in every exotic destination she comes across.
Sapir is fluent in Hebrew, English and Spanish, providing her with an advantage in connecting with professionals around the world in the legal and business sectors.